ORASGEO guides, playbooks, and insights
from the Oras team
Everything you need to get your brand recommended inside AI answers — practical, jargon-free, and updated weekly.
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Why comparison pages are the highest-ROI content for GEO
Comparison prompts are closest to a purchase decision — and comparison pages are the content AI engines retrieve most for them. Here's how to build them right.
Read articleAI search vs Google search: what the shift means for your brand
A growing share of buyers are skipping Google entirely and asking AI engines directly. Here's what that shift means for brand discovery, consideration, and what you should do about it.
Read articleThe 6 AI visibility metrics every brand should track
Mention rate, mention position, engine coverage, citation sources, answer accuracy, and competitor gap. Here's what each one means and how to use it.
Read articleHow to get ChatGPT to recommend your brand
ChatGPT recommendations aren't random — they follow predictable patterns you can influence. Here's a practical, step-by-step approach to getting named in the answers that matter.
Read articleGEO vs SEO: key differences and what still applies
GEO and SEO share some DNA but follow different rules. Here's what changes when you optimize for AI answers instead of search rankings — and what you should keep doing either way.
Read articleThe top citation sources AI engines trust
AI engines don't treat all sources equally. Reddit threads, Quora answers, comparison sites, news coverage, and independent blogs each carry different weight. Here's what actually moves the needle.
Read articleHow to write a brand description AI engines understand
AI engines need to clearly understand who you are before they'll recommend you. Entity clarity and factual writing are the foundation. Here's how to get it right.
Read articleWhat is a GEO Score and how is it calculated
A GEO Score is a single number that tells you how visible your brand is across AI answer engines. Here's what goes into the score and how to interpret it.
Read articleReddit and Quora: why community content drives AI recommendations
Community platforms carry more weight with AI engines than almost any other source. Here's why — and how to build a community presence that shows up in AI answers.
Read articleWhat is Generative Engine Optimization (GEO)?
GEO is the practice of getting your brand recommended inside AI answers from ChatGPT, Gemini, Claude, and Perplexity. Here's how it differs from SEO and where to start.
Read articleHow to track your brand's visibility across ChatGPT, Gemini, and Claude
You can't improve what you don't measure. Here's a practical framework for monitoring how often AI answer engines mention your brand — and your competitors.
Read articleWhy AI engines recommend your competitors (and how to fix it)
If ChatGPT keeps naming a competitor instead of you, it's usually for a reason you can diagnose — and fix. Here are the five most common causes.
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